Formula 1’s growth under Liberty Media will be studied for decades.
Formula 1 Annual Revenue
• 2017: $1.8 billion
• 2023: $3.2 billion (+78% since 2017)
Average F1 U.S. Per-Race Viewership
• 2017: 538,000
• 2023: 1.11 million (+106% since 2017)
Formula 1 Enterprise Value
• 2017: $8 billion
• 2023: $16 billion (+100% since 2017)
And now Liberty Media is looking to replicate that success, acquiring the world’s top motorcycling racing series, MotoGP, for $4.5 billion.
Today’s video breaks down the deal. Enjoy!
#sports #formula1 #f1 #motogp #sportsbusiness #sportsbiz #mediarights #lewishamilton #maxverstappen