We’re real stoked to share that ride_bmc is partnering up with FoCo Fondo big time this year, supporting the 2025 Livestream and bringing demo bikes to the 2025 Bike & Outdoor Lifestyle Expo. They’ve supported some really great athletes like rachelmcb (pictured here), starlat, and many know of their support of Front Range-focused women’s program, distance2empty. FoCo Fondo is a race and ride for the people. We aim to create opportunities to elevate athletes across all sorts of cross-sectional categories. The livestream, which includes race venue streaming too, serves to elevate that pointy-end, which at FoCo Fondo attracts some really good-human well-known pro athletes but also a LOT of up-and-comers (read: especially younger riders) who benefit from that exposure. We’ve also restructured the prize purse with that athlete in mind. We see their passion and work and from having gone through the ranks of professional sport ourselves, understand how difficult the journey is. We hope to cr...