After creating a full scale gargoyle with typography lockup for gsogargoyles we knew we were going to have to make a trimmed down version. The full lockup will only look good in large situations, so how can we take that face and make it a primary mark? Luckily we were planning this from the beginning so a full scale zoom in on the face had been thought of all along. . Adding the “stone” color from the pallet gave a simple highlight across the mark, and that is all it really needed for an awesome, foreboding, mark that will work great on jerseys and small scale needs alike. . _____________________________________ The Barn Creative - A Creative Branding Agency - #CreativeBranding #FranchiseBrand #TeamDefiningCreative #ElevatingSportsDesign #CelebratingTraditions _____________________________________ #design #sportsdesign #logodesign #mascot #mascotdesign #logo #identity #graphicdesign #designforsport #branding #branddesign #brandcreation #brandidentity #teamdesign #Gargoyle #hockey