Happy Lunar New Year! For the Year of the Wood Snake, we’re excited to unveil our second Lunar New Year collection with PepsiCo Foods Canada. The Wood Snake is a symbol of wisdom, transformation, and resilience, and we wanted our design to reflect that spirit in a bold, elevated way. We built on last year’s papercut motif, refining the details to create more depth and movement—capturing the intricate craftsmanship of traditional paper cutting with a modern edge. Inspired by the red packet, we amplified the richness of red and gold, bringing a heightened sense of celebration and prosperity to the packaging and in-store experience. Wishing everyone a year of wisdom, renewal, and good fortune. Thank you to our amazing client partners fritolay_canada #lunarnewyear #vocabulary #vocabularyvision #design #yearofthesnake #packagingdesign #CPG #visualidentity #branding #visid #illustration