COME BEHIND THE SCENES 🎬 with BTC editors at joico’s 50th Anniversary celebratory photoshoot! 👉 To kick off a year-long celebration, joico invited Global Ambassador & Artistic Director larisadoll & celebrity stylist cesar4styles to collaborate on a collection of looks - but, that’s not all… ✨ joico is hosting a MASSIVE YEAR-LONG SWEEPSTAKES to celebrate YOU! Take your chance to win a trip to LA to hang with Larisa, $50k in cash prizes & even a BRAND NEW CAR 👇 🌟Comment “JOICO” (or click link in bio) to learn how to enter! Plus, get an insider look at Joico’s monumental history in the hair industry & more behind-the scenes from the shoot #btceditorial #joico #joico50anniversary #joico50years