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How 12 FCS players and Alex's Lemonade Stand make the perfect NIL tandem ---- The format, with Northwestern and FCS Nation Radio in the second year of their partnership, tabs a dozen players from around the country with various FCS programs to help assist in fundraising efforts. Those players receive some NIL compensation and then help promote charitable giving via fan events, social media posts and other interactions, including media interviews. The dozen FCS players are tabbed as honorary captains on behalf of their programs and schools “to raise awareness and money for research.” Players are partnered with regional Northwestern Mutual offices near the campuses. This year’s mission? Raise $250,000 via this campaign. University of South Dakota's Aiden Bouman raised more than $45,000 last year in the program’s first year to nab top single fundraiser honors. ---- #nil #nameimagelikeness #givingback #childhoodcancer #pediatriccancer #cancer #cancerresearch #alexslemonadestand @AlexsLemon...

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  • childhoodcancer
  • cancer
  • givingback
  • nameimagelikeness
  • cancerresearch
  • nil
  • alexslemonadestand
  • pediatriccancer