Beats by Dre signs 11 college football players in second 'Beats Elite' NIL campaign ---- The audio software company formally launched its second “Beats Elite” campaign, signing NIL deals with 11 college football players. The athletes will be featured across various marketing campaigns and wear custom Beats products. Beats has reached across the landscape again, signing a handful of top college football stars: Carson Beck – Georgia, QB Johntay Cook II – Texas, WR Jaxson Dart – Ole Miss, QB Caleb Downs – Ohio State, S Dillon Gabriel – Oregon, QB Nico Iamaleava – Tennessee, QB Will Johnson – Michigan, DB Jalen Milroe – Alabama, QB Shedeur Sanders – Colorado, QB Malaki Starks – Georgia, DB DJ Uiagalelei – Florida State, QB As part of the second edition of “Beats Elite,” the brand teamed with Learfield to secure intellectual property rights so athletes’ universities can be featured on headphones and speaker designs with logos and mascots. In recent days, Milroe and Uiagalelei gifted their e...