As the music world continues to mourn on the loss of Irv Gotti, we’re taking a moment to reflect on one of the earliest examples of how sharp his ear for raw talent truly was. In the late ‘90s, Irv hit the ground running when starting his new position as a Def Jam A&R. He came fully focused on one immediate goal: signing DMX. It took a few bold moves, intuition, and trust from a few higher ups but Irv’s initial persistence to ask when he could finally sign DMX led to one of the best introductions in Hip-Hop. ➡️ Swipe for more. #IrvGotti #DMX