Some things can’t be tamed. And they shouldn’t be. Out here, freedom runs wild—hooves pounding, dust rising, the open range stretching farther than the eye can see. Diamond Cross Ranch, family owned and operated since 1912. This land has seen a century of grit, glory, and good horses. Some say the West is fading. We say they haven’t been to Jackson Hole. Ride hard. Live free. Never apologize for either. Photos by the incredible nickturnerstudio #DiamondCrossRanch #WhereTheWestLives #BornToRun #JacksonHole