The 37th USA TODAY Ad Meter ratings have come to an end, with panelists weighing in on 57 commercials during the breaks in the big game action. When the polls closed in the early morning hours, well after the confetti-filled celebration on the field concluded, a 2025 Ad Meter champ emerged—along with a new equine star named Jake. Tap on the link in usatodaysports bio for the top 10 big game commercials, according to USA TODAY Ad Meter panelists. #admeter #usatodayadmeter