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NIL LOGO ON A COLLEGE FOOTBALL FIELD!! ---- UConn announced an upcoming aesthetic change to Rentschler Field for the upcoming football season. On both of the field's 25-yard lines, the Storrs Central NIL logo will appear on the field following the announcement of a one-year deal with Storrs Central. Storrs Central is the for-profit leg of the "Bleeding Blue For Good" NIL collective. UConn is the first college football program to feature an NIL collective logo on its field. “In the era of NIL, it’s never been more important to proactively promote unique opportunities for our student-athletes,” UConn athletic director David Benedict said in a press release. “Bleeding Blue for Good and Storrs Central have been great partners as we navigate the continually changing landscape of college athletics.” Bleeding Blue for Good, a non-profit NIL, was co-founded by UConn alumns John Malfettone and Jonathan Greenblatt in 2022 with the goal of providing UConn student-athletes with NIL opportunities a...

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