Inside the Block, the Ultimate Pre-Game Playground for Stars and Athletes Welcome to The Block, a place reserved for the biggest names in sports, games, and entertainment. IGN's Alan Wheeler got to check it out ahead of The Big Game and experience the gifting suites featuring top brands like Showroom LA, Not Good Athletic Club, Tequila Volteo, and Licor 43. Plus a ton of incredible experiences courtesy of American Crew, Revlon, Dr. Bombay, Coffee Mate, and of course, The Xfinity Studio. There are tons of celebrities and pros around, like Scott Hanson, DeSean Jackson, Jayden Daniels, Jahmyr Gibbs, Shaq, and even Shane Gillis! Presented by Xfinity.