Bookworm is an Indian bookstore chain and a publisher that also sells stationary and educational toys. As one of the most interactive book shops in Mumbai, they've spent the last 30 years working with local schools and parents to provide book recommendations based on syllabuses and personal preferences. Bookworm uses WhatsApp Business to share product info, announce author events, and host online book clubs. The owner, Ashok, left his village to make a living in the city, unsure what the future would hold for him. When he arrived, he noticed long lines of parents and children in front of bookstores, and saw a business opportunity that could help make books more accessible. After starting his physical store, he saw the demand for e-commerce and began using the WhatsApp Business App to scale his business, enhance his operations, and provide better customer service interactions. With time, Ashok was able to hire more people, bring his parents to the city, gett married, and start a fami...