Build bold color with less fall out. Thanks to Hybrid Powder-Gel Technology, POP PowderGel Eyeshadow (seen here in Zoku-Zoku Brown and Zawa-Zawa Green) performs like a powder with the intensity of a pigment and the staying power of a gel. Apply using the new HANEN FUDE Eye Shading Brush and KATANA FUDE Eye Lining Brush for soft or striking results. Whether it be a single note or a harmonious melody of color, Shiseido Makeup’s new POP Eye Collection delivers bold pigment with graphic precision. The POP PowderGel Eye Shadow features groundbreaking Hybrid Powder-Gel Technology. This silky-smooth texture offers the rich payoff of a pigment with the ease of a cream and the staying power of a powder. Available in 18 bold shades and three finishes—matte, shimmer, and sparkle—this comfortable, easy-to-blend shadow delivers waterproof and crease-resistant color for long-lasting lid looks. Get the POP PowderGel Eyeshadow from Shiseido: shiseido.com/us/en/pop-powdergel-eye-shadow...