The Ultimate Sun Protector Lotion SPF 50+ is an Invisible Broad Spectrum SPF 50+ face and body sunscreen with a protective veil that becomes even more effective in heat and water.* Our newest innovation builds on Shiseido WetForce Technology with the addition of HeatForce Technology. Together they create SynchroShield, an invisible, lightweight protective veil that's strengthened by heat and water. The silky spf 50+ sunscreen delivers peak protection that goes on clear and rubs in quickly without any residue. Get the Ultimate Sun Protector Lotion SPF 50+ from Shiseido: shiseido.com/us/en/ultimate-sun-protector-lotion-spf-50-sunscreen-9990000000200.html Stay connected with Shiseido: Follow Shiseido On TikTok: tiktok.com/@shiseido_usa Like Shiseido on Facebook facebook.com/ShiseidoUSA Follow Shiseido on Pinterest: pinterest.com/SHISEIDO_USA/_created Follow Shiseido on Twitter: twitter.com/shiseidousa Follow Shiseido on Inst...