Let us introduce you to our new Ultimate Sun Protector Lotion SPF 50+ Sunscreen. The Official Sunscreen of the World Surf League and trusted by World Champion Surfers Lakey Peterson and Sage Erickson. The latest innovation in sun protection, Shiseido Ultimate Sun Protector includes WetForce x HeatForce technology for ultimate, broad spectrum UV coverage that’s strengthened by heat and water. Shiseido’s newest SPF innovation builds on the popular WetForce technology with the addition of HeatForce. Together they create SynchoShield, an invisible, lightweight protective veil that’s strengthened by heat, sweat, and water. HeatForce + WetForce = SynchroShield Get the Ultimate Sun Protector Lotion SPF 50+ Sunscreen by Shiseido: bit.ly/2yGSl5a Stay connected with Shiseido: Like Shiseido on Facebook facebook.com/ShiseidoUSA Follow Shiseido on Pinterest: pinterest.com/shiseido Follow Shiseido on Twitter: twitter.com/shiseidousa Follow Shiseido o...