This holiday season upgrade your eyelashes with ImperialLash MascaraInk. This mascara lends lashes length, volume, and definition that lasts all day without smudging and will look good in sun, wind, or snow. Starting at the roots, use a zig-zag motion to coat lashes completely. For added intensity and definition, build up and separate lashes with the crown tip. Get the ImperialLash MascaraInk from Shiseido: shiseido.com/us/en/imperiallash-mascaraink---sumi-black-0730852147706.html Stay connected with Shiseido: Like Shiseido on Facebook facebook.com/ShiseidoUSA Follow Shiseido on Pinterest: pinterest.com/shiseido Follow Shiseido on Twitter: twitter.com/shiseidousa Follow Shiseido on Instagram: instagram.com/shiseido #Shiseido #JBeauty #Mascara