Inspired by the natural world and the concept of sustainable beauty, Aveda has been at the forefront of environmentally responsible practices since its inception in 1978. This commitment to sustainability extends beyond just their products, but also to their partnerships and collaborations with other like-minded brands. One such collaboration was with renowned Dutch fashion designer Iris van Herpen. Known for her avant-garde designs and use of innovative materials, Iris van Herpen's creations push the boundaries of traditional fashion. Aveda and Iris van Herpen came together to create a collection that not only showcased their shared values but also challenged the fashion industry to think more sustainably. Stay connected with Aveda: Instagram: instagram.com/aveda Facebook: facebook.com/Aveda Twitter: twitter.com/aveda Pinterest: pinterest.com/aveda #Aveda #IrisvanHerpen #AvedaDesign