April is Earth Month, a time when we celebrate the beauty of our planet and take action to protect it. At Aveda, sustainability is at the core of everything we do. That's why we are excited to invite you to join us in our No Wash Day Challenge on April 22nd. What is the No Wash Day Challenge? It's simple. On April 22nd, we challenge you to skip your regular hair wash routine and embrace your natural locks. By doing so, you can save water and reduce the amount of chemicals that go down the drain and into our water systems. Stay connected with Aveda: Instagram: instagram.com/aveda Facebook: facebook.com/Aveda Twitter: twitter.com/aveda Pinterest: pinterest.com/aveda #Aveda #NoWashDay #AvedaxCharityWater