Presenting some behind-the-scenes moments with our Global Artistic Director of Texture for Aveda. Renée explains the whole process of creating the NEW Be Curly Advanced, clean, and vegan line, who she was working with, and how they put everything together. When you feel like things are no longer performing, it’s because either it’s created build-up on your hair or the ingredients in it weren’t so great. That’s not what Be Curly Advanced is about! Shop Be Curly Advanced: Stay connected with Aveda: Instagram: instagram.com/aveda Facebook: facebook.com/Aveda Twitter: twitter.com/aveda Pinterest: pinterest.com/aveda #Aveda #BeCurlyAdvanced #Haircare #GetCurlyWithMe #CurlJourney