NEW Be Curly Advanced was created through a 4-year collaboration between Aveda texture experts and scientists. Join us as Christine Hall, Aveda’s Vice President of Research and Design, explains the science behind Be Curly Advanced. From rigorous lab testing to salon trials, Aveda's perfected a plant-powered formula providing 72 hours of frizz protection, deep hydration, strength, dazzling shine, and coil definition. Learn More About Be Curly Advanced: aveda.com/hair-care/be-curly-advanced-hair-products-for-curly-hair Stay connected with Aveda: Instagram: instagram.com/aveda Facebook: facebook.com/Aveda Twitter: twitter.com/aveda Pinterest: pinterest.com/aveda #Aveda #BeCurlyAdvanced #Haircare #GetCurlyWithMe #BeCurly #Curls #NaturalHair #TexturedHair