Did you know that textured hair is inherently more fragile than other hair types? Due to its structure, it’s more prone to breakage. Aveda’s Vice President of Research & Development, Christine Hall, takes you behind the scenes of Aveda’s BioTech natural science & product testing process to develop the NEW Be Curly Advanced for curls, coils & waves. The NEW Be Curly Advanced is formulated with a vegan curl strengthening peptide, derived from pea & vegetable proteins, which penetrates the hair and strengthens. Kokum butter conditions, reduces frizz and adds shine. Be Curly Advanced is a game-changer by providing 72 hours of frizz protection, 3x stronger curls, and 2x shinier coils. The hair care formulated for curls and coils was created using vegan curl-strengthening peptides and composed of 93% naturally derived ingredients. 0:00 The Creation 0:29 Testing Process 0:40 Vegan Formula 1:08 Kokum Butter 1:24 Game-changing Care Learn More About Be Curly Advanced: aveda.com/h...