Aveda has partnered with X-Presion Creativos, a collective of world-renowned, award-winning artists from Spain. Together, we're highlighting the creativity and hair artistry possible when Artists use Aveda's 100% vegan hair color. X-Presion's innovative "Graphic Organic'' technique is achieved using Aveda hair color and has been taught exclusively to Aveda Artists. Meet the team behind X-Presion, Aveda's first ever guest artist collaboration. Formed by three young entrepreneurs from Madrid, Jorge Cancer, Jose Luis Almendral and Marco Antonio. Watch them discuss their cutting edge Graphic Organic technique, a style inspired by shapes and patterns found in nature. Stay connected with Aveda: Instagram: instagram.com/aveda Facebook: facebook.com/Aveda Twitter: twitter.com/aveda Pinterest: pinterest.com/aveda #Aveda #Atelier #Aveda Haircare #HairColor #AvedaArtists