The Up Close campaign features Aveda’s NEW full spectrum permanent™ vegan treatment hair color​ available in Aveda salons. This treatment increases vibrancy and color longevity for custom, rich hair color without compromise. 96% naturally derived. Cruelty-free. 100% Vegan. This year, the Aveda Global Artistic team debuts Up Close, a campaign inspired by our desire to be seen as our true, authentic selves. Up Close is born from the beauty of life’s unfiltered imperfections, real talk in real time showcasing the individualized, vibrant hair color looks using Aveda’s NEW full spectrum permanent™ color that will make you feel confident about getting up close and personal. Book for color appointment at your nearest Aveda Salon: aveda.com/locations?salons_spas=1 Stay connected with Aveda: Instagram: instagram.com/aveda Facebook: facebook.com/Aveda Twitter: twitter.com/aveda Pinterest: pinterest.com/aveda #Aveda #Beauty #UpCl...