For the Up Close Collection 2023, Ricardo Dinis, Aveda Global Artistic Director, Hair Cutting, talks about a cut inspired by the 1990s, including middle parts, messy bobs and “cool girl” hair. This midi shag bob is a shapeshifter and can be styled in many ways: textured, blown out, slicked back and more.
Introducing the Aveda Up Close Collection 2023. In this collection we will explore the details not only the face shapes, skin tones, the beauty marks, the colors in the eyes, but most importantly the conversation to help guide the looks and personalization for each of our models. The Up Close Collection 2023 is borne from the beauty of life’s unfiltered imperfections, real talk in real time and being curious enough to get up close and personal.
0:00 | About the look
0:36 | Personalize the cut
1:06 | Final hairstyles
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