At Aveda, we always will be 100% vegan. At Aveda, being vegan doesn't stop with a label. It’s a verb we can perform everyday. Through choosing to make our high-performance formulas using only naturally-derived* ingredients and cruelty-free methods, our vegan means taking action to best serve you, your hair and the planet. *Naturally derived on average, per ISO 16128 standard, from plant sources, non-petroleum mineral sources, and/or water. Learn More About Aveda’s Vegan Products: aveda.com/vegan-beauty-products Stay connected with Aveda: Instagram: instagram.com/aveda Facebook: facebook.com/Aveda Twitter: twitter.com/aveda Pinterest: pinterest.com/aveda #Aveda #TransformedByVegan #Haircare #VeganBeauty #AvedaVeganuary