For the Up Close Collection 2023, Allen Ruiz, Aveda Global Artistic Director, Makeup, talks about his approach to styling Lindsey’s hair to enhance her hair cut and color. Using a variety of products and tools, Allen creates pliable texture to her hair, breaking up the shape and allowing it to be styled in a variety of ways—combed back, flipped forward and perfectly tousled. Introducing the Aveda Up Close Collection 2023. In this collection we will explore the details not only the face shapes, skin tones, the beauty marks, the colors in the eyes, but most importantly the conversation to help guide the looks and personalization for each of our models. The Up Close Collection 2023 is borne from the beauty of life’s unfiltered imperfections, real talk in real time and being curious enough to get up close and personal. 0:00 | About the look 0:37 | Creating the look 1:16 | Final hairstyles Stay connected with Aveda: Instagram: instagram.com/aveda Facebook: faceb...