For the Up Close Collection 2023, Allen Ruiz, Aveda Global Artistic Director, Hair Styling, talks about using natural texture to guide the styling techniques. Using an iron to place waves strategically, he brings out the model’s eyes and achieves a wavy, unstructured look with a natural-looking shape. Introducing the Aveda Up Close Collection 2023. In this collection we will explore the details not only the face shapes, skin tones, the beauty marks, the colors in the eyes, but most importantly the conversation to help guide the looks and personalization for each of our models. The Up Close Collection 2023 is borne from the beauty of life’s unfiltered imperfections, real talk in real time and being curious enough to get up close and personal. 0:00 | About the look 0:29 | Enhance the style 1:02 | Final hairstyles Stay connected with Aveda: Instagram: instagram.com/aveda Facebook: facebook.com/Aveda Twitter: twitter.com/aveda Pinterest: www...