Aveda product formulation is different from any other products on the market. There are ten different criteria that the forumation has to match to be named an Aveda product. These are things like being 90%+ naturally derived, cruelty free, responsibly sourced, and now 100% vegan. Stay connected with Aveda: Instagram: instagram.com/aveda Facebook: facebook.com/Aveda Twitter: twitter.com/aveda Pinterest: pinterest.com/aveda #Aveda #AvedaNature #NaturalMakeup