You never know which beauty trends will take over social media and become the next big thing. One trend that has gained a lot of attention on Tiktok is the "power grip" makeup application technique, specifically using the Power Grip Primer from e.l.f Cosmetics. Even with all the hype though, we believe it's 100% worth it and you'll enjoy adding it to your beauty routine. Stay connected with CVS Pharmacy: Like CVS Pharmacy on Facebook: facebook.com/CVS Follow CVS Pharmacy on Twitter: twitter.com/cvspharmacy #CVSPharmacy #Beauty #Makeup