When an industry changes how it sees women, it can change how women see themselves. CVS Beauty Mark is our pledge to pass a healthy self-image onto the next generation. That’s why we’re working to set a new standard in beauty– one that’s real and transparent. We made a mark and a promise to represent beauty as it really is. It means our images are unaltered, un-adjusted, un-doctored, un-modified, un-smoothed, and unrefined. The change starts now to update the images in our marketing. And we’ve asked our brand partners to join us on this journey. Click here to learn more about Beauty Mark: cvs.co/2RwTUpt Follow us on Instagram: instagram.com/cvs_beauty Find us on Facebook: facebook.com/cvsbeauty #BeautyUnaltered #CVSBeautyMark