cvs.co/2RwTUpt CVS Beauty Mark is our pledge to pass a healthy self-image onto the next generation. That’s why we’re working to set a new standard in beauty– one that’s real and transparent.
We made a mark and a promise to represent beauty as it really is. It means our images are unaltered, un-adjusted, un-doctored, un-modified, un-smoothed, and unrefined. The change starts now to update the images in our marketing. And we’ve asked our brand partners to join us on this journey.
Because images have power and we owe more to our mothers, sisters, daughters, sons, wives, friends and ourselves. To make a powerful change. It’s a mark and a movement. And a promise to you.
Because changing nothing can change everything.
Click here to learn more about Beauty Mark:
cvs.co/2RwTUpt
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