Walt Clyde Frazier, a two-time NBA champion and one of the greatest Nicks players of all time was the first guy to endorse a sneaker. The PUMA Clydes were named after him in 1973, which set the bar for the future of fashion on and off the court.
“…when I look at my career, 40 years with Puma, 40 years with the Knicks, as a player and a broadcaster, it is just overwhelming…when I look back on my life, I wouldn’t change anything…” Walt "Clyde" Frazier
“FOR ALL TIME” is a platform that will examine what true classics are and what it means to create timeless influence. Under this platform, we will support the next generation of creators, chosen by The Collective, to inspire global audiences to create lasting impact.
PUMA has partnered with their Basketball and Classics Creative Director, JAY-Z and Roc Nation’s Emory Jones as the executive producers of The Collective.
Video Director: #nadiahallgren
Photographer: #kodaklens
Creative Director: #juneambrose
Music Supervisor: #CreativBas...