“I was known for having a camera on me at all times…I always wanted to capture the moment…I never thought that me snapping a photo in high-school would lead to me shooting a PUMA campaign…” – Lenny Santiago “FOR ALL TIME” is a platform that will examine what true classics are and what it means to create timeless influence. Under this platform, we will support the next generation of creators, chosen by The Collective, to inspire global audiences to create lasting impact. #ForAllTime #PUMA 0:00 | LENNY SANTIAGO – FOR ALL TIME | PUMA 0:39 | Photography 1:08 | Jay-Z 1:24 | Puma Campaigns 1:50 | Paying It Forward 2:21 | Clyde Frazier Connect with Puma: Like us on Facebook: facebook.com/PUMA Follow us on Instagram: instagram.com/puma Follow us on Twitter: twitter.com/PUMA Check out our Pinterest: pinterest.com/puma