In the City of Angels, basketball isn't just a game — it's a lifestyle. From the courts of UCLA and USC to the front rows filled with A-list stars, this episode explores how LA’s unique blend of culture, celebrity, and opportunity is reshaping NCAA women’s basketball. With NIL deals lighting the way, athletes like JuJu Watkins, KiKi Iriafen, and Londynn Jones aren’t just chasing championships — they’re redefining what it means to be a star. Watch highlights, game recaps and much more from the NCAA Division I men’s and women’s basketball tournaments on the official NCAA March Madness YouTube channel. Subscribe now to be updated on the latest videos: youtube.com/marchmadness