In this exclusive interview, we sit down with Adrian Van Hooydonk, BMW Group’s Head of Design, to dive deep into the future of BMW’s design and technology. From the game-changing Neue Klasse vehicles to the bold decision to replace chrome with light, the BMW design boss reveals the innovative thinking behind BMW’s next generation of cars. We explore: 👉 The revolutionary Panoramic Vision display and BMW’s approach to merging digital life with the ultimate driving experience. 👉 Why did BMW cancel their i16 supercar project and any future BMW supercars? 👉 The future of the iconic kidney grille and how it’s evolving with sensor integration and lighting. 👉 How BMW balances heritage with modernity, ensuring every design stays true to its roots while pushing boundaries. 👉 Insights into the upcoming coach-built limited editions like BMW Skytop, ALPINA's future design, and the future of MINI. 👉 Why BMW’s long hoods and dynamic proportions aren’t going anywhere—even in the era of electri...