Creative entrepreneurs: You’re losing money if you don’t focus on client retention.
Acquiring a new client is 5–25x more expensive than keeping an existing one. Yet most creative business owners spend all their time chasing new business instead of nurturing repeat clients.
✅ Follow up after projects.
✅ Offer long-term solutions.
✅ Think partnerships, not one-time gigs.
Retention = consistent income. Stop chasing and start building.
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