The importance of CULTURE with content! If you understand what is trending/happening in pop culture, it’s a huge advantage when it comes to posting content! This video we posted of Gary talking about the value of Super Bowl ads was posted on LinkedIn 2 months ago and tanked! 📉 Why?…. Because is was the middle of December and nobody cared about Super Bowls ads! But the same exact video posted again just a few hours before Kickoff on Super Bowl Sunday 🏈 reached millions of people on the platform! Why?… because now Super Bowl and the topic of Super Bowl ads where now trending! If you are paying attention to what is happening in culture and using those insights, it’s a huge advantage in creating content! Good content isn’t just about the post but also about understanding culture and inserting yourself or your brand into the relevant conversations taking place online. #garyvee #teamgaryvee #socialmedia #superbowl