In a milestone move for their 50th Anniversary, Joico has tapped actress, singer & entrepreneur katehudson as their Global Celebrity Spokesperson Kate’s infectious energy and playful spirit are set to redefine what it means to #FindYourJoi Read more about this collab through the link in our bio 💛 #joico #katehudson #joicopartner #joico50anniversary #joicodefydamage #joicoKBOND20 #btceditorial