Nike teaming up with Kim Kardashian? 👀⁣ •⁣ Nike and shapewear brand Skims announced a new multiyear partnership called NikeSkims, a new brand targeted to women athletes. How fitting. 😌⁣ •⁣ The collection, based on SKIMS' signature shapewear line, marks a first for Nike, which has never partnered with an outside company before to create a new brand. 😱⁣ •⁣ Nike has forged this collaboration with SKIMS, the Official Underwear Partner of the WNBA and NBA, to "disrupt the global fitness and activewear industry with best-in-class innovation in service of all women athletes." 👏⁣ •⁣ Nike (NKE) reported an 8% drop in sales in its most recent quarter. The goal is to position Nike to be more competitive in the activewear category, where brands like Lululemon and Alo have gained significant market share. Since the announcement, Nike shares have risen nearly 3% in early trading, while Lululemon (LULU) shares have fallen by nearly the same amount. 📈⁣ •⁣ Nike SKIMS is expected to launch in the U...