One brief conversation—sometimes a single guest—can change your entire perspective. I'm thrilled to share this short but delightful exchange with the one and only Elmo (elmo), whose powerful insights are shaking the running world to its core. Advocating for a revolutionary idea—more softness in running—we discuss his worldview, his philosophy, and most crucially, what his last name is. Thank you Elmo. Our time together was short, but your wisdom vast. Watch this space for more philosophical musings on everything SOFT WINS. ✌🏼🌱 - Rich – with on #SoftWins