Cue the kiddo chaos! We had an absolute blast producing this fantastic spot with our friends at mod_op_ bringing the VTech Innovation Lab to life. The set? Pure magic. The talent? A delightful mix of toddlers and babies, the ultimate wild cards. It was a production full of surprises (and probably a few snacks and naps) as we captured each playful moment. Sure, wrangling multiple tiny humans made for a long day, but the result? Totally worth it. Enjoy! #vtech #innovationlab #setmagic #commercialshoot #behindthescenes #filmproduction #onset #productionlife #creativeprocess #playfulmoments #createordie #formatmade