Sonny Vaccaro: The OG of sports marketing, maybe you have seen the movie AIR? He signed Michael Jordan to Nike, revolutionized college basketball with shoe deals, and later became a fierce advocate for athletes' rights. Vaccaro's impact on college sports is immeasurable, from launching the ABCD Camp to playing a key role in the landmark O'Bannon v. NCAA case. College athletes are uniting through Athletes.org, taking a stand against exploitation in college athletics. Remember: If you don't have a seat at the table, you'll end up on the menu. Athletes.org gives college athletes the long-overdue seat at the negotiating table they deserve. Join the movement. 4,000+ members strong and growing. It's time for college athletes to have a voice in shaping the future of their industry. #CollegeAthletes #AthleteEmpowerment #SportsMarketing cnbc