On Tuesday night, all of the Formula 1 teams revealed their 2025 liveries at the brand new @f1 75 event. This event was also a massive showcase of marketing! Last year, Females in Motorsport spoke with Marta Gasparin, former Head of Marketing at Pirelli Motorsport and now Head of Motorsport Commercial Operations there. She discussed her beginnings in motorsport, key aspects of her job, what she looks for in her team, and more! “Turning policies into a proper inclusivity-driven culture in the company has been successful. This is something that - as a member of Pirelli - I feel very responsible personally and I’m very proud of that.” To view this article, head to our website (femalesinmotorsport.com), navigate to the blog section, hover over the “more” dropdown, and select the ‘Working in F1’ category! 📸: @pirelli_motorsport, Marta Gasparin #WomenInMotorsport #Pirelli