A$AP Rocky has been named Ray-Ban’s first creative director ‼️ To kick things off, he’s dropping the Blacked Out Collection, expected to arrive this April. Rocky shared, “I’ve always admired Ray-Ban’s ability to stay true to its roots while constantly evolving. I’m excited to be part of the strong heritage and develop the next chapter for an iconic brand like Ray-Ban.” Rocky’s role goes beyond eyewear design—he’ll direct campaigns, redesign Ray-Ban stores, and blend music, fashion, and art into the brand. Y’all gonna cop Rocky’s Ray-Ban’s ⁉️ - #ASAPRocky #RayBans #Streetwear #FashionNews #Hypebeast