Every creative entrepreneur must learn Picasso’s Pricing Lesson.
Legend has it, a woman once asked Picasso to draw something for her on a napkin. In minutes, he created a masterpiece. But when she asked for a signature, he told her it would cost 100,000 francs.
“100,000 francs?! It only took you five minutes!”
Picasso smiled. “No, madam, it took me 40 years and five minutes.”
You see, clients don’t pay for time—they pay for expertise.
If you’re charging by the hour, you may be selling yourself short.
✅ Price for impact, not effort.
✅ Solve real problems for your clients- not just deliver services.
✅ Position yourself as an expert, not a commodity.
The best creatives don’t work more—they work smarter. Follow for more creative business tips!
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