Trade conferences serve as excellent opportunities to showcase new offerings and invite customers to interact with the brand. Leveraging state of the art #vr platforms visitors are placed into an immersive environments where they can #experience an entire space.. . . . Our visual senses direct 85% of the process that is involved in learning, perceiving the environment around us, and processing that entire information in our brains. Humans are hard wired to communicate visually. 55% of our communication is mediated through visual cues.