Our attentions spans have been reduced down to an average of 8 seconds. Less than a gold fish. In an effort to overcome the barriers of limited attention it is imperative for our creative team to come up with ways to cut through the noise and distractions. . . . . . An aesthetically designed communications material combined with a creative copy that supports a sales function will not only attract the right customer but also enable their flow into the next phase of the customer journey. A stale and lack luster design is an impediment in achieving business growth.