How do we bring a new Pro V1 and Pro V1x to market? What's new for 2025? And how do you find the best golf ball for your game? Our experts answer these questions and more about the 2025 Titleist Pro V1 and Pro V1x. Join Mike Madson, VP of Titleist Golf Ball R&D, Frederick Waddell, Director of Golf Ball Product Management, and Jeremy Stone, SVP of Golf Ball Marketing and Sales as they break down the process of bringing these new golf balls to market. Explore the new 2025 Titleist Pro V1 and Pro V1x: titleist.com/2025-pro-v1-pro-v1x » Subscribe to Titleist: youtube.com/@titleist?sub_confirmation=1 #2025ProV1 #2025ProV1x #TitleistProV1 #TitleistProV1x *********************************** 0:00 Intro 0:34 How the Journey Started 1:21 Taking Feedback and Turning Into a Finished Product 2:40 What’s Different About the New Pro V1x 3:16 Pro V1 Core Formulation Change 4:36 Making the Best Golf Ball on Planet Earth Even Better 5:13 Selection Process for Golf Balls