Learfield Studios’ Grant Jones was a featured panelist at sxsw, discussing our work on the relaunch of the longhornnetwork. The session, titled “Hook’ Em Horns 2.0: Tech-Powered Brand Building & Fan Engagement,” was held at the Texas Hook’ Em House, a key part of the program. Other panelists included: Drew Martin - texaslonghorns Spencer Markby - endeavorstreaming Lily Shane - utaustintx Together, they covered topics including the future of sports content delivery, digital brand building, reaching new audiences, and the impact of innovation on fan engagement.