Learfield Studios’ Grant Jones was a featured panelist at @sxsw, discussing our work on the relaunch of the @longhornnetwork. The session, titled “Hook’ Em Horns 2.0: Tech-Powered Brand Building & Fan Engagement,” was held at the Texas Hook’ Em House, a key part of the program. Other panelists included: Drew Martin - @texaslonghorns Spencer Markby - @endeavorstreaming Lily Shane - @utaustintx Together, they covered topics including the future of sports content delivery, digital brand building, reaching new audiences, and the impact of innovation on fan engagement.